About Lynn Upshaw
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Executive Marketing Consulting
In his consulting, Lynn Upshaw serves as a client company's personal strategic marketing architect, brand builder, and marketing guide for his clients. He helps clients build marketing plans and strategic brand platforms, counsels managers and senior executives on building comprehensive marketing programs, leads marketing training, and conducts strategic planning workshops for organizations across a wide breadth of industries.
Lynn's corporate clients have included (abridged list): Visa International, SBC Communications (now AT&T), 3Com Corp., Wind River Systems, WellPoint Health Networks, R.H. Donnelley, Bayer Corporation, DTS Digital Cinema, Inc., BEA Systems, Coverity, Inc., NEC Corporation, and esurance.com, among many others.
Prior to founding his own marketing consulting practice in 1996, Lynn was Executive Vice President of Client Brand Management for Ketchum Advertising Worldwide, and Chief Operating Officer of Ketchum's largest office.
Lynn is a partner in Strategic Harmony Partners. In addition, he is the founder of the Bay Area Marketing Group (BAM), a select group of affiliated professionals whose members team up with Lynn to provide top-tier marketing support for Upshaw Marketing clients that require additional strategic and tactical assistance. See BAM to learn more about the Bay Area Marketing Group.
When not consulting, Lynn serves as an award-winning member of the MBA marketing faculty at the Haas School of Business, University of California at Berkeley, as well as Program Director of the Berkeley Executive Leadership Program at the Berkeley Center for Executive Development.
Lynn Upshaw’s credentials:
- Marketing and Brand Consulting – Lynn is an internationally known strategic marketing consultant and a recognized authority on brand marketing. His clients have included major corporations such as SBC Communications (now AT&T), 3Com Corp., Visa International, WellPoint Health Networks, Bayer Corporation, among many others. But much of his practice has also included mid-size companies such as DTS Digital Cinema, R.H. Donnelley, William Blair & Co and McClatchy Newspapers, as well as start-ups, trade associations, and professional services firms. See organizations we work with for a more detailed list of clients.
- Workshops & Appearances – As part of his private practice, Lynn also creates and presents marketing and branding workshops for a wide variety of industry and corporate audiences. See Workshops & Appearances for more information about his workshops, seminars, and speaking engagements.
- Training and Teaching – Lynn has taught and counseled hundreds of MBA candidates in the intricacies of strategic marketing and brand management at the Haas School of Business, University of California at Berkeley. He also teaches and facilitates popular marketing, brand building, and leadership workshops for corporate executives at the Berkeley Center for Executive Development, where he serves as Program Director for the Berkeley Executive Leadership Program. See Marketing Learning for more information on training.