2. If you want to use my materials as an agency or educator, you’ll have to contact me for a license.

3. Paraphrased from Plato’s Apology 21a-d, 29a

4. And not just that cousin who tried a bike Volkswagen blew millions on the Patheon.

5. Data from the World Database of Happiness, Erasmus University of Rotterdam, and the St. Louis Federal Reserve Bank.

6. Aronson, , Wilson, T.D., & Akert, A.M. (2005). Social Psychology (5th ed.). Upper Saddle River, NJ: Prentice Hall.

7. Lee, Kwan Min (1 April 2004). “The Multiple Source Effect and Synthesized Speech”. Human Communication Research. 30 (2): 182–207

8. Wooten, ReedII, A (1 January 1998). “Informational Influence and the Ambiguity of Product Experience: Order Effects on the Weighting of Evidence”. Journal of Consumer Psychology

9. Liane (2007) “How context alters value.” Scientific Reports volume 7, Article number: 8098

10. Joan Myers-Levy (2010) Journal of Consumer Research, Volume 37, Issue 1, 1 June 2010, Pages 1–14

13. Satyendra Singh, (2006) “Impact of color on marketing”, Management Decision, 44 Issue: 6, pp.783-789

14. Steve Jobs paid Paul Rand $100.000 for his NeXT And that’s in 1986 dollars.

15. Courtesy of Mailchimp at https://mailchimp.com/why-mailchimp/

16. Courtesy of Pipedrive at https://www.pipedrive.com/

17. Courtesy of Intercom at https://www.intercom.com/

21. Authors always come up with academic sounding I wanted one of my own.