The picture below explains how we’re going to do things.

First, we learn the basics of changing minds with brand psychology.

Then, we build a brand. This is done in 3 stages:

  1. Strategize how and for whom your brand is
  2. Design the identity that communicates this
  3. Build a convincing Brand

I will walk you through each of these in the following chapters.

Go to tools to ease your journey.