Finding the right fonts for a brand requires taste, experience, instinct, and experimentation. Start by browsing a font database .
These sites have thousands of free fonts, are easy to navigate, offer previews with your own text and make downloading easy and quick.
The moment you dive into these libraries, you are bound to be distracted by all the choices. You will love and hate many of them. Just keep the most essential point in mind:
Your fonts must evoke, or at least not contradict, your brand promise.
Your header fonts should be capable of making the right impression. They contain the most important information and will take up most of the real estate in your designs.
Your body font should be non-distracting so your users can easily skim or read your text. It should also perform well in small sizes.
Fonts can be expensive, especially if you go after famous fonts. Some even require multiple licenses.
If you’re on a budget or want to keep things simple, stick to free fonts.
Yet as the soccer legend Johan Cruijf said: “Every upside has its downside.”
While you don’t have to pay for testing or using them, they are more common since more brands inevitably use free ones.