“Perfection is reached, not when there is nothing left to add, but when there’s nothing left to take away.”
Antoine de Saint-Exupery
In the old west, they’d stab a cow with a glowing piece of iron shaped in the owner’s crest. The resulting scar tissue identified to whom it belonged.
You have to do the same. Don’t scar your stuff. Instead, design a logo that allows people to identify your brand.
A logo combines typography (letters) and images (pictures) to into an image that represents your brand.
The logo – like the name – should be carefully considered. The entire mood of your brand should be evoked upon seeing it.
Of course, it takes time and money before your audience associates your logo with your brand. But you can speed up this process if you make the right choices.
Ideally, the logo is your brand promise, visualized.
You’ve got a very short time to make an impression. But a good logo can help you stand out and convey your brand promise in an instant.
In this chapter, we’ll cover the steps to design a powerful logo.