2. If you want to use my materials as an agency or educator, you’ll have to contact me for a license.
3. Paraphrased from Plato’s Apology 21a-d, 29a
4. And not just that cousin who tried a bike Volkswagen blew millions on the Patheon.
5. Data from the World Database of Happiness, Erasmus University of Rotterdam, and the St. Louis Federal Reserve Bank.
6. Aronson, , Wilson, T.D., & Akert, A.M. (2005). Social Psychology (5th ed.). Upper Saddle River, NJ: Prentice Hall.
7. Lee, Kwan Min (1 April 2004). “The Multiple Source Effect and Synthesized Speech”. Human Communication Research. 30 (2): 182–207
8. Wooten, ReedII, A (1 January 1998). “Informational Influence and the Ambiguity of Product Experience: Order Effects on the Weighting of Evidence”. Journal of Consumer Psychology
9. Liane (2007) “How context alters value.” Scientific Reports volume 7, Article number: 8098
10. Joan Myers-Levy (2010) Journal of Consumer Research, Volume 37, Issue 1, 1 June 2010, Pages 1–14
11. Have a laugh. jonhaworth.com/toys/mission-statement-generator
13. Satyendra Singh, (2006) “Impact of color on marketing”, Management Decision, 44 Issue: 6, pp.783-789
14. Steve Jobs paid Paul Rand $100.000 for his NeXT And that’s in 1986 dollars.
15. Courtesy of Mailchimp at https://mailchimp.com/why-mailchimp/
16. Courtesy of Pipedrive at https://www.pipedrive.com/
17. Courtesy of Intercom at https://www.intercom.com/
21. Authors always come up with academic sounding I wanted one of my own.
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