BRAND BUILDING TOOLS

A curated list of worksheets, websites and apps.

Worksheets

These worksheets are recommended in the Brand Building Playbook™. But they can be used by everyone.

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All Worksheets

Download all worksheets at once.

File formats available: .PDF .PPTX .JPG .PNG .SVG .ODP
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Brand Strategy Worksheet

For deciding what to promise whom.

File formats available: .PDF .PPTX .JPG .PNG .SVG .ODP

Brand Name Worksheet

For brainstorming brand names.

File formats available: .PDF .PPTX .JPG .PNG .SVG .ODP
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Font Worksheet

For creating a font hierarchy.

File formats available: .PDF .PPTX .JPG .PNG .SVG .ODP
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Social Media Content Worksheet

For building a social media process.

File formats available: .PDF .PPTX .JPG .PNG .SVG .ODP

Worksheets

These worksheets are recommended in the Brand Building Playbook™. But they can be used by everyone.

brand-building-worksheets-preview

All Worksheets

Download all worksheets at once.

File formats available: .PDF .PPTX .JPG .PNG .SVG .ODP

User testing

These tools help you test your most important (design) decisions.

Usabilityhub

Get feedback on designs.

Free for your own network. Or pay for their panel.
brand-building-tools-user-testing-survey-monkey

SurveyMonkey

Send questionnaires.

Free for your own network. Or pay for their panel.

Typeform

Make forms that people want to fill.

Free until you want serious response volume.

Design assets

These tools provide building blocks for your designs.

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Graphicriver

Database with high-quality assets.

Starting from $3 and up.
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Flaticon

Large database of free icons.

Free with attribution.
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Mockup World

Free mockups to show off your work.

Free.
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Freepik

Large database of graphic resources.

Free or upgrade to premium.
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Giphy

Large database of free GIFs.

Free or upgrade to premium.
brand-building-tools-design-assets-turbosquid

TurboSquid

3D Models and textures

Free or upgrade to premium.

Stock photo sites

These sites contain (free) rights-free stock photos.

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Pexels

Large database of free photos.

Free.
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Unsplash

Large database of free photos.

Free.
brand-building-tools-stockphotos-photodune

Photodune

Large database of paid photos.

Starts at $3 per photo.

Design competition sites

These sites help you crowdsource designs.

DesignCrowd

Crowdsource designs.

Starting at $100.
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99Designs

Crowdsource designs.

Starting at $100.
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LogoTournament

Crowdsource logos.

Starting at $275.

Image tools

These tools make manipulating images easy and fast.

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Remove.bg

Removes the background of photos.

Around $1 per image.
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LetsEnhance.io

Improves (the resolution of) photos.

Around $0.25 per image.

Kraken

Image compressor.

Free with upgrades.

Color tools

These tools help you pick colors and make palettes.

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Coolors

Helps you create a color palette.

Free.
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Canva Palette Generator

Creates color palettes from images.

Free.
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Canva Palette Collection

Inspiration for color palettes.

Free.

Font tools

These tools help you find fonts.

Google Fonts

A collection of fonts.

Free.

FontSpace

A collection of fonts.

Free.

FontSquirrel

A collection of fonts.

Free.

Copywriting tools

These tools help you write better.

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Grammarly

Removes errors and plagiarism.

Free with paid upgrades.
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Hemingway Editor

Suggests stylistic improvements.

Free with a paid desktop version.
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Thesaurus.com

Offers alternatives for every word.

Free.
goodemailcopy

Just Good Copy

Get inspired by good email copy.

Free.

Naming tools

These tools check if your name is available.

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Instant Domain Search

Checks domain availability.

Free.
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namecheckr.com

Checks social username availability.

Free.
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Trademarkia

Checks global trademark register.

Free.

Keyword tools

These tools show what keywords your audience uses to look for stuff.

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Keywords Everywhere

Adds keyword data to every search.

Free.
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AnswerThePublic

Visualizes keyword searches

Free until you want unlimited daily searches.
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Google Trends

Shows / compares keyword trends.

Free.

Email marketing tools

These tools help you build and use an email list.

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Mailchimp

The leading email platform.

Free until 2,000 subscribers.
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ConvertPlus

Converts traffic to subscribers.

Free with the Avada Template. Otherwise $24.
mailtester

Mail Tester

Check the spammyness of your mails.

Free.

Video tools

These tools help you produce video.

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Videohive

Video and animation templates.

Starting from $3 and up.
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Audiojungle

Database of sounds and music.

Starting from $3 and up.
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VoiceBunny

Quick and affordable voice-overs.

Starting at $90 / script.

Social media tools

These tools help you manage and produce for social media.

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Buffer

Plan, publish and engage.

Free to start with.
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Feedly

Collects content you like.

Free with upgrade.
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Image Cheat Sheets

Specs for every social image.

Free.
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Social Media Demographics

Helps you select a platform.

Free.
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BuzzSumo

Generates content ideas.

From $99 /month.

Audiense

Analyses social data.

First rapport free. Then very expensive.
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Sniply

Adds your link to 3d party content.

Free with upgrades.

App tools

These tools help you produce and analyse apps.

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Adobe XD

Prototype your app.

Free.
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Bubble

Build apps without code.

Free with upgrades.
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Outgrow

Build apps without code.

From $14 / month.
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UXCam

Records video of user sessions.

Free with upgrades.
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Amplitude

Collects and analyses app use data.

Free with upgrades.

Freelancer sites

These sites help you find freelancers.

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Freelancer.com

Find & hire freelancers.

Starts at $20 per project.
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Fiverr

Find & hire freelancers.

Starts at $20 per project.

Website tools

These tools help you build websites.

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WordPress

The most popular CMS.

Free.
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Avada

Versatile WordPress template

$60.
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Yoast

Helps with SEO.

Free with upgrades.
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Rebrandly

Brands and analyses (PDF) URL’s.

Free with limited traffic.
hotjar

Hotjar

Record onsite user behaviour.

Free with limited traffic.

Space design tools

These tools help you design spaces.

floorplanner

Floorplanner

Create 2D & 3D floorplans online.

Free with upgrades.