BRAND BUILDING TOOLS

A curated list of worksheets, websites and apps.

Worksheets

These worksheets are recommended in the Brand Building Playbook™. But they can be used by everyone.

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All Worksheets

Download all worksheets at once.

Download worksheets
File formats available: .PDF .PPTX .JPG .PNG .SVG .ODP
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Brand Strategy Worksheet

For deciding what to promise whom.

Download worksheet
File formats available: .PDF .PPTX .JPG .PNG .SVG .ODP

Brand Name Worksheet

For brainstorming brand names.

Download worksheet
File formats available: .PDF .PPTX .JPG .PNG .SVG .ODP
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Font Worksheet

For creating a font hierarchy.

Download worksheet
File formats available: .PDF .PPTX .JPG .PNG .SVG .ODP
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Social Media Content Worksheet

For building a social media process.

Download worksheet
File formats available: .PDF .PPTX .JPG .PNG .SVG .ODP

Worksheets

These worksheets are recommended in the Brand Building Playbook™. But they can be used by everyone.

brand-building-worksheets-preview

All Worksheets

Download all worksheets at once.

Download worksheets
File formats available: .PDF .PPTX .JPG .PNG .SVG .ODP

User testing

These tools help you test your most important (design) decisions.

Usabilityhub

Get feedback on designs.

Try this tool
Free for your own network. Or pay for their panel.
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SurveyMonkey

Send questionnaires.

Try this tool
Free for your own network. Or pay for their panel.

Typeform

Make forms that people want to fill.

Try this tool
Free until you want serious response volume.

Design assets

These tools provide building blocks for your designs.

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Graphicriver

Database with high-quality assets.

Try this tool
Starting from $3 and up.
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Flaticon

Large database of free icons.

Try this tool
Free with attribution.
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Mockup World

Free mockups to show off your work.

Try this tool
Free.
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Freepik

Large database of graphic resources.

Try this tool
Free or upgrade to premium.
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Giphy

Large database of free GIFs.

Try this tool
Free or upgrade to premium.
brand-building-tools-design-assets-turbosquid

TurboSquid

3D Models and textures

Try this tool
Free or upgrade to premium.

Stock photo sites

These sites contain (free) rights-free stock photos.

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Pexels

Large database of free photos.

Try this tool
Free.
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Unsplash

Large database of free photos.

Try this tool
Free.
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Photodune

Large database of paid photos.

Try this tool
Starts at $3 per photo.

Design competition sites

These sites help you crowdsource designs.

DesignCrowd

Crowdsource designs.

Try this tool
Starting at $100.
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99Designs

Crowdsource designs.

Try this tool
Starting at $100.
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LogoTournament

Crowdsource logos.

Try this tool
Starting at $275.

Image tools

These tools make manipulating images easy and fast.

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Remove.bg

Removes the background of photos.

Try this tool
Around $1 per image.
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LetsEnhance.io

Improves (the resolution of) photos.

Try this tool
Around $0.25 per image.

Kraken

Image compressor.

Try this tool
Free with upgrades.

Color tools

These tools help you pick colors and make palettes.

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Coolors

Helps you create a color palette.

Try this tool
Free.
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Canva Palette Generator

Creates color palettes from images.

Try this tool
Free.
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Canva Palette Collection

Inspiration for color palettes.

Try this tool
Free.

Font tools

These tools help you find fonts.

Google Fonts

A collection of fonts.

Try this tool
Free.

FontSpace

A collection of fonts.

Try this tool
Free.

FontSquirrel

A collection of fonts.

Try this tool
Free.

Copywriting tools

These tools help you write better.

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Grammarly

Removes errors and plagiarism.

Try this tool
Free with paid upgrades.
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Hemingway Editor

Suggests stylistic improvements.

Try this tool
Free with a paid desktop version.
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Thesaurus.com

Offers alternatives for every word.

Try this tool
Free.
goodemailcopy

Just Good Copy

Get inspired by good email copy.

Try this tool
Free.

Naming tools

These tools check if your name is available.

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Instant Domain Search

Checks domain availability.

Try this tool
Free.
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namecheckr.com

Checks social username availability.

Try this tool
Free.
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Trademarkia

Checks global trademark register.

Try this tool
Free.

Keyword tools

These tools show what keywords your audience uses to look for stuff.

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Keywords Everywhere

Adds keyword data to every search.

Try this tool
Free.
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AnswerThePublic

Visualizes keyword searches

Try this tool
Free until you want unlimited daily searches.
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Google Trends

Shows / compares keyword trends.

Try this tool
Free.

Email marketing tools

These tools help you build and use an email list.

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Mailchimp

The leading email platform.

Try this tool
Free until 2,000 subscribers.
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ConvertPlus

Converts traffic to subscribers.

Try this tool
Free with the Avada Template. Otherwise $24.
mailtester

Mail Tester

Check the spammyness of your mails.

Try this tool
Free.

Video tools

These tools help you produce video.

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Videohive

Video and animation templates.

Try this tool
Starting from $3 and up.
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Audiojungle

Database of sounds and music.

Try this tool
Starting from $3 and up.
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VoiceBunny

Quick and affordable voice-overs.

Try this tool
Starting at $90 / script.

Social media tools

These tools help you manage and produce for social media.

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Buffer

Plan, publish and engage.

Try this tool
Free to start with.
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Feedly

Collects content you like.

Try this tool
Free with upgrade.
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Image Cheat Sheets

Specs for every social image.

Try this tool
Free.
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Social Media Demographics

Helps you select a platform.

Try this tool
Free.
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BuzzSumo

Generates content ideas.

Try this tool
From $99 /month.

Audiense

Analyses social data.

Try this tool
First rapport free. Then very expensive.
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Sniply

Adds your link to 3d party content.

Try this tool
Free with upgrades.

App tools

These tools help you produce and analyse apps.

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Adobe XD

Prototype your app.

Try this tool
Free.
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Bubble

Build apps without code.

Try this tool
Free with upgrades.
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Outgrow

Build apps without code.

Try this tool
From $14 / month.
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UXCam

Records video of user sessions.

Try this tool
Free with upgrades.
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Amplitude

Collects and analyses app use data.

Try this tool
Free with upgrades.

Freelancer sites

These sites help you find freelancers.

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Freelancer.com

Find & hire freelancers.

Try this tool
Starts at $20 per project.
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Fiverr

Find & hire freelancers.

Try this tool
Starts at $20 per project.

Website tools

These tools help you build websites.

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WordPress

The most popular CMS.

Try this tool
Free.
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Avada

Versatile WordPress template

Try this tool
$60.
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Yoast

Helps with SEO.

Try this tool
Free with upgrades.
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Rebrandly

Brands and analyses (PDF) URL’s.

Try this tool
Free with limited traffic.
hotjar

Hotjar

Record onsite user behaviour.

Try this tool
Free with limited traffic.

Space design tools

These tools help you design spaces.

floorplanner

Floorplanner

Create 2D & 3D floorplans online.

Try this tool
Free with upgrades.