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Book summary

Because you’re super busy.

Praise for The Brand Building Playbook

Because it’s awesome.

Venture building starts with brand building. If that’s not your expertise, this terrific entrepreneur will hold your hand every step of the way. He shows you – in simple, friendly language – the logic and importance of every single step.

bob-dorfBob Dorf, Author of The Startup Owner's Manual

Buy this book. It teaches you how to build an effective message in a world that has a hard time listening.

joachimblazerJoachim Blazer, Author of The #1 Guide to Startup Valuation

I strongly advise anyone who is launching a new venture to buy this book and build a brand that works.

vincentkarremansVincent Karremans, Founder & CEO Magnet.me

If you want to play the game, you’ve got to know the rules. Wouter’s guide is clear and cutthroat at times; a guide on how to achieve your own personal success in a particular arena. There’s a wealth of information, so choose the ones you feel are true to your heart, and make the brand an expression of you. Trust the process. Be true to your brand, and the right audience will follow!

Georgios-Ioannis Tsianos, Super athlete & speaker

Building powerful brands used to be the domain of a select few. This book makes it possible for everyone. It helps you win – no matter the project, no matter the market.

Wilbert Kannekens, Founder & CEO Toby

Wouter is a Marketing Maestro.

ArnoldLeitnerArnold Leitner, Founder & CEO YouSolar

Book summary

Because you’re super busy.

Praise for The Brand Building Playbook

Because it’s awesome.

Venture building starts with brand building. If that’s not your expertise, this terrific entrepreneur will hold your hand every step of the way. He shows you – in simple, friendly language – the logic and importance of every single step.

bob-dorfBob Dorf, Author of The Startup Owner's Manual

Buy this book. It teaches you how to build an effective message in a world that has a hard time listening.

joachimblazerJoachim Blazer, Author of The #1 Guide to Startup Valuation

I strongly advise anyone who is launching a new venture to buy this book and build a brand that works.

vincentkarremansVincent Karremans, Founder & CEO Magnet.me

If you want to play the game, you’ve got to know the rules. Wouter’s guide is clear and cutthroat at times; a guide on how to achieve your own personal success in a particular arena. There’s a wealth of information, so choose the ones you feel are true to your heart, and make the brand an expression of you. Trust the process. Be true to your brand, and the right audience will follow!

Georgios-Ioannis Tsianos, Super athlete & speaker

Aenean posuere dolor justo, eu rhoncus tellus accumsan quis. Nullam sed facilisis diam. Phasellus convallis, arcu semper ultrices consequat, felis mauris eleifend risus.

janpieterversluijsJan Pieter Versluijs, Founder & CEO Solar Monkey

Wouter is a Marketing Maestro.

ArnoldLeitnerArnold Leitner, Founder & CEO YouSolar

About the author

Wouter [ wowtuhr ] is a branding expert and entrepreneur.

He (co-)founded BrandBuilding.com, Hamwells and Toby and taught marketing & branding at Erasmus University and the Climate-KIC Accelerator.

Follow him on Twitter, shoot him an email, or just read his book already.

brand-building-book-author-wouter-chompff

Start reading

So you can build a powerful brand.

Preface – A multimillion dollar education

1. Introduction
1.1. Sh*tstained cows don’t sell
1.2. How your brand creates value
1.3. Why brands are so powerful
1.4. Why another book on branding?
1.5. Why build it yourself?
1.6. How to use this book

2. The brand building process
2.1. Introduction
2.2. The Brand Building Pyramid™
2.3. Why you should test your choices
2.4. How to test Brand Strategy
2.5. How to test Brand Identity & Experience
2.6. How to run tests
2.7. Why you need a brand book
2.8. Summary

3. The psychology of branding
3.1. Introduction
3.2. Needs are eternal
3.3. Emotion beats logic
3.4. People judge instantly
3.5. Pictures are powerful
3.6. Trust is key
3.7. People mirror their peers
3.8. People satisfice
3.9. Value depends on context
3.10. Authority helps
3.11. Be likeable
3.12. Simulate scarcity
3.13. Simplicity wins
3.14. Summary

4. Brand Strategy (Stage 1)
4.1. Introduction
4.2. How to analyse the market
4.3. How to consider your strengths
4.4. How to make a brand promise

5. Brand Identity (Stage 2)
5.1. Introduction
5.2. How to create a mood board
5.3. How to choose a great brand name
5.4. How to choose the right colors
5.5. How to design a powerful logo
5.6. How to choose fonts
5.7. How to choose images

6. Brand Experience (Stage 3)
6.1. Introduction
6.2. How to make a website
6.3. How to write effective copy
6.4. How to delight your customers
6.5. How to create video content
6.6. How to build a social media following
6.7. How to make designs for print
6.8. How to build an email list
6.9. How to design a space
6.10. How to make an app

7. Conclusion

Appendices
A. How to brief a designer
B. How to work with online freelancers
C: On rasterized and vector image types

Notes