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Book summary

Because you’re super busy.

Praise for The Brand Building Playbook

Because it’s awesome.

Venture building starts with brand building. If that’s not your expertise, this terrific entrepreneur will hold your hand every step of the way. He shows you – in simple, friendly language – the logic and importance of every single step.

bob-dorfBob Dorf, Author of The Startup Owner's Manual

Buy this book. It teaches you how to build an effective message in a world that has a hard time listening.

joachimblazerJoachim Blazer, Author of The #1 Guide to Startup Valuation

I strongly advise anyone who is launching a new venture to buy this book and build a brand that works.

vincentkarremansVincent Karremans, Founder & CEO Magnet.me

If you want to play the game, you’ve got to know the rules. Wouter’s guide is clear and cutthroat at times; a guide on how to achieve your own personal success in a particular arena. There’s a wealth of information, so choose the ones you feel are true to your heart, and make the brand an expression of you. Trust the process. Be true to your brand, and the right audience will follow!

Georgios-Ioannis Tsianos, Super athlete & speaker

Aenean posuere dolor justo, eu rhoncus tellus accumsan quis. Nullam sed facilisis diam. Phasellus convallis, arcu semper ultrices consequat, felis mauris eleifend risus.

janpieterversluijsJan Pieter Versluijs, Founder & CEO Solar Monkey

Wouter is a Marketing Maestro.

ArnoldLeitnerArnold Leitner, Founder & CEO YouSolar

Book summary

Because you’re super busy.

Praise for The Brand Building Playbook

Because it’s awesome.

Venture building starts with brand building. If that’s not your expertise, this terrific entrepreneur will hold your hand every step of the way. He shows you – in simple, friendly language – the logic and importance of every single step.

bob-dorfBob Dorf, Author of The Startup Owner's Manual

Buy this book. It teaches you how to build an effective message in a world that has a hard time listening.

joachimblazerJoachim Blazer, Author of The #1 Guide to Startup Valuation

I strongly advise anyone who is launching a new venture to buy this book and build a brand that works.

vincentkarremansVincent Karremans, Founder & CEO Magnet.me

If you want to play the game, you’ve got to know the rules. Wouter’s guide is clear and cutthroat at times; a guide on how to achieve your own personal success in a particular arena. There’s a wealth of information, so choose the ones you feel are true to your heart, and make the brand an expression of you. Trust the process. Be true to your brand, and the right audience will follow!

Georgios-Ioannis Tsianos, Super athlete & speaker

Aenean posuere dolor justo, eu rhoncus tellus accumsan quis. Nullam sed facilisis diam. Phasellus convallis, arcu semper ultrices consequat, felis mauris eleifend risus.

janpieterversluijsJan Pieter Versluijs, Founder & CEO Solar Monkey

Wouter is a Marketing Maestro.

ArnoldLeitnerArnold Leitner, Founder & CEO YouSolar

About the author

Wouter [ wowtuhr ] is a branding expert and entrepreneur.

He (co-)founded BrandBuilding.com, Hamwells and Toby and taught marketing & branding at Erasmus University and the Climate-KIC Accelerator.

Follow him on Twitter, shoot him an email, or just read his book already.

brand-building-book-author-wouter-chompff

Start reading

So you can build a powerful brand.

Foreword – A multimillion dollar education
Introduction – Sh*tstained cows don’t sell

How your brand creates value
Why brands are so powerful
Why another book on branding?
Why build it yourself?
How to use this book

Part 1: The psychology of branding

Needs are eternal
Emotion beats logic
People judge instantly
Pictures are powerful
Trust is key
People mirror their peers
People satisfice
Value depends on context
Authority helps
Be likeable
Simulate scarcity
Simplicity wins
Summary

Part 2: The brand building process

The Brand Building Pyramid™
Why you should test your branding choices
How to test Brand Strategy
How to test your Brand Identity & Experience
Best practices for running tests
Why you need a brand book
Summary

Part 3: Building your brand
Stage 1: Brand Strategy

How to analyse the market
How to take inventory of your strengths
How to make a brand promise

Stage 2: Brand Identity

How to create a mood board
How to choose a great brand name
How to choose the right colors
How to design a powerful logo
How to choose fonts
How to choose images

Stage 3: Brand Experience

How to make a website
How to write effective copy
How to delight your customers
How to create video content
How to build a social media following
How to get pixel perfect print design
How to make designs for print
How to build an email list
How to design a space
How to make an app

Conclusion
Appendices

A: How to brief a designer
B: How to work with online freelancers
C: On rasterized and vector images

Notes